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David Boffey's avatar

But does the target audience (younger) have the spending power of the TikTok audience? YT (G00gle) makes money scraping and selling audience data.

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Jack Kessler's avatar

The average user skews younger on TikTok compared with YouTube, but the bigger difference is video length, which allows for much greater monetisation for the typical content creator on YT.

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David Boffey's avatar

Is that why it's preferred by the Flat Earth crowd, Creationists et al? $£.

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David Riddell's avatar

Well, I am usually 20 years late to most things! Interesting that Disney Plus is above Prime - I rate the Disney channel very highly given the number of programmes on there I watch, but thanks to your article, I will explore YouTube offerings in an attempt to be more in tune with everyone else!

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Jack Kessler's avatar

Honestly, YouTube has so many great channels for practically any niche.

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